Convergence Analytics: Future of Business Intelligence
Future of Business Intelligence. Be Part of It.
The new paradigm in digital marketing is “Everybody is measuring everything.” Customers are clamoring to get data from web, mobile, social, CRM, e-commerce, and more. And they want to see it in one place. Hundreds of vendors are creating tools that show data from various sources in a single dashboard.
In the original groundbreaking ClickZ/Efectyv Convergence Analytics Report, leading vendors and practitioners in the industry gave feedback to help us more cleary define the space. ClickZ and Efectyv, have come together for the second time to create a follow up report that dives deeper to measure the importance of Convergence Analytics in the current online marketing environment.
The results of a second survey have been compiled and analyzed and the 2nd report, Convergence Analytics 2.0, is now available for download. This is a must-have for any vendor, practitioner or investor interested in this evolving market.