Analytics Strategy

The old way of doing digital analytics does not satisfy the needs of a new breed of marketer who needs flawless architecture, robust tools, and access to data about multiple touchpoints. We can devise and execute the right plan for your organization. Learn More >

Marketing Strategy

Launching a product or new campaign in a world driven by digital touch-points is complex and requires the expertise of long-experience. We’ve helped launch, and helped grow, many new digital offerings. Learn More >

Industry Reports

Working with Incisive Media, Efectyv Digital has developed a ground-breaking, industry-first study of Convergence Analytics™. The report is an indispensable guide to the most important development in digital analytics of the decade. Learn More >

Convergence Analytics: Future of Business Intelligence

Future of Business Intelligence. Be Part of It.

The new paradigm in digital marketing is “Everybody is measuring everything.” Customers are clamoring to get data from web, mobile, social, CRM, e-commerce, and more. And they want to see it in one place. Hundreds of vendors are creating tools that show data from various sources in a single dashboard.

In the original groundbreaking ClickZ/Efectyv Convergence Analytics Report, leading vendors and practitioners in the industry gave feedback to help us more cleary define the space. ClickZ and Efectyv, have come together for the second time to create a follow up report that dives deeper to measure the importance of Convergence Analytics in the current online marketing environment.

The results of a second survey have been compiled and analyzed and the 2nd report, Convergence Analytics 2.0, is now available for download. This is a must-have for any vendor, practitioner or investor interested in this evolving market.

Convergence Analytics 2.0