State of the Customer

The future of digital convergence is where we meet the State of the Customer. A User's "state" is meant to transcend environments consisting of device, time and place as the user moves from place to place and between different levels of engagement on different devices. Our long history in the digital analytics market will deliver an immediate strategic advantage. Learn More >

Convergence Marketing & Analytics

We helped define a converging digital analytics market. We also build digital analytics solutions. We can take your existing analytics to a new level or combine new tools and custom modules to deliver new insights. Based on helping you gather data and repsond to the state of your customer, we deliver the technology and business expertise that leads to success. Learn More >

Industry Reports

Working with Incisive Media, Efectyv Digital has developed a ground-breaking, industry-first study of Convergence Analytics™. The report is an indispensable guide to the most important development in digital analytics of the decade. Learn More >

Convergence Analytics: The Future of Digital Marketing

The Future of Digital Marketing: Be Part of It.

The new paradigm in digital marketing is “Everybody is measuring everything.” Customers are clamoring to get data from web, mobile, social, CRM, e-commerce, and more. And they want to see it in one place. Hundreds of vendors are creating tools that show data from various sources in a single dashboard.

In the original groundbreaking ClickZ/Efectyv Convergence Analytics Report, leading vendors and practitioners in the industry gave feedback to help us more cleary define the space. ClickZ and Efectyv, have come together for the second time to create a follow up report that dives deeper to measure the importance of Convergence Analytics in the current online marketing environment.

The results of a second survey have been compiled and analyzed and the 2nd report, Convergence Analytics 2.0, is now available for download. This is a must-have for any vendor, practitioner or investor interested in this evolving market.

Convergence Analytics 2.0