Andrew is a digital marketing executive with 20 years’ experience servicing the enterprise customer. He combines extensive technical knowledge with a broad strategic understanding of digital marketing and especially digital measurement, plus hands-on creative in the form of the written word, user-experience and traditional design.
His book “Digital is Destroying Everything” will be published by Pearson in the Spring of 2014. He writes a regular column about Analytics for ClickZ, the 2013 Online Publisher of the Year. He wrote the groundbreaking “Dawn of Convergence Analytics” report with Rand Schulman.
In 2004 Andrew co-founded the Digital Analytics Association and is currently a Director Emeritus.
He was also an Adjunct Professor at The Pratt Institute where he taught Advanced Computer Graphics for 3 years. Andrew is also an award-winning, nationally exhibited painter.