Andrew Edwards has been a pioneer in the digital space since the 1980s. He introduced desktop publishing to the Yellow Pages, helped create “interactive television” with AT&T, taught advanced computer graphics at New York’s Pratt Institute; and founded Renaissance Multimedia where he launched web sites for SoBe Beverage and Canon Digital Video. In 1998 he was awarded Deloitte and Touche’s National Fast 500 Award. Today he is one of the most senior thought-leaders in the digital analytics space and a regular columnist for ClickZ (Incisive Media).
Andrew is a Founder and Director Emeritus of the DAA (Digital Analytics Association), as well as a Managing Partner at Technology Leaders where he has provided digital analytics expertise to companies like T-Mobile, Merck & Company, PriceWaterhouseCoopers, Burson-Marsteller and Priceline. Along with Rand Schulman, he founded Efectyv Marketing in 2012.