Andrew Edwards

andrew_edwards_efectyvAndrew is a digital marketing executive with 20 years’ experience servicing the enterprise customer. His account experience includes brands like Coca-Cola, NBC, HBO, Realogy, Michelin, The Pew Charitable Trusts, Canon and more.

Andrew combines extensive technical knowledge with a broad strategic understanding of demand generation programs and especially digital measurement, plus hands-on creative in the form of the written word, user-experience and traditional design. He has been responsible for enterprise account management, account growth and service delivery excellence. He manages teams of developers and analysts in order to drive critical data insights to enterprise customers.

In 2004 Andrew was a co-founder of the Digital Analytics Association and is currently a Director Emeritus.

His book “Digital is Destroying Everything” will be published by Rowman and Littlefield in June of 2015. He writes a regular column about Digital Analytics for ClickZ.

Specialties: Executive Account Management, Digital Marketing Strategy, Digital Analytics, Public Speaking, Writing, Presenting

About Efectyv Digital

Efectyv Digital is focused on strategy for two distinct markets: digital analytics end-users; and marketing strategy for technology companies.

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