Rand Schulman helped create an industry – as an executive providing leadership to brand name online marketing and new media products from benchmark vendors; WebSideStory (Omniture), Keylime Software (Yahoo!), WebTrends, Unica (IBM), Motally (Nokia), Viral Heat, Kontagent and others. Rand has also performed important consulting work in the development of Mobile applications at SRI based on their AI work.
In 2005 he was named one of the Top 100 BtoB marketing executives by BtoB Magazine. He is a founder and Director Emeritus of the DAA (Digital Analytics Association), and a Trustee of the DMEF (Direct Marketing Educational Foundation). He is a management consultant, and an Executive-in-Residence at the University of the Pacific for Digital Marketing, New Media. Rand helped found Efectyv Marketing in 2012.