State of the Customer

“State” represents that point at which the Customer sits right now–a combination of where they are, on what device, in what stage of engagement, and in what physical location. It can also include such things as purchase history, credit history, demographic information, weather, stock market data and other econometrics.

All of these converge to create the Customer State.

Knowing the Customer State helps contextualize your content marketing. State is convergence of all channels, and all purposes. The Customer State is knowable, measurable and your messages can be optimized to best take advantage of the Customer’s State.

Efectyv provides the strategic framework to understand the latest technologies and how you can orchestrate them to address the Customer with optimized, conversion-driven content.

And Efectyv provides more than a strategic framework. We provide industry and domain expertise in digital marketing, digital analytics, digital technologies and digital organization at the most senior level available in the industry today. We can take on the task of moving your entire organization forward into Digital Convergence Marketing; and help you address the Customer in various key conditions or States.

We help you pick the right technologies; because we know them, and we know how they work together–and how they don’t. We understand both the vendor and the end-user. We’ve helped a dozen analytics vendors build their tools and know what to look for. We’ve helped a hundred end-users deploy analytics tools of different kinds.

We are like conductors of a technology symphony orchestra. We orchestrate technology by knowing the vendors, knowing the methods, knowing the goals, knowing the deployment. We can help you build teams, mentor existing teams and make sure the combination of tools and people deliver results.


Convergence Analytics 3.0

Convergence Analytics 3.0

Written by industry insiders Andrew Edwards and Rand Schulman, Convergence Analytics 3.0 is a Free Guide written for Digital Marketers interested in understanding the most important trends, technologies and practices in analytics today.

About Efectyv Digital

Efectyv Digital is focused on strategy for two distinct markets: digital analytics end-users; and marketing strategy for technology companies.

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