Marketing and Analytics Strategy

Free Webinar: How Vendors are Delivering Convergence Analytics

Efectyv — Fri, 10 May 2013 20:25:17 +0000

One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics Tuesday, May 14 @ 1:00pm ET / 10:00am PT Marketers are looking for Convergence Analytics solutions that help them see and interact with all their data in one place: the digital equivalent of “one ring to rule them all”. New tools in the [...]

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Will Universities Evolve?

Efectyv — Tue, 30 Apr 2013 15:33:37 +0000

by Rand Schulman Content Marketing Institute | February 15, 2012 US higher education—long a source of pride and differentiation across the globe—is undergoing a true crisis of value and identity. Pundits wonder whether universities are the next “bubble” of the US economy, and university students are questioning whether their high-priced education and gargantuan debt loads—up [...]

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Thoughts About SES Today – Converging Applications and Roles

Efectyv — Sun, 28 Apr 2013 20:41:48 +0000

by Rand Schulman Rio SEO | March 2013 I’ve been thinking a lot about SES this year. I’ve been thinking that the name is so last decade, “Search Engine Strategies,” and, in fact, the conference sponsor Incisive Media seems to agree. When I asked Mike Gerhan , the show’s producer about the name, he said [...]

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Convergence Analytics at eMetricsSF 2013

Efectyv — Wed, 24 Apr 2013 21:15:41 +0000

Last week, Andrew Edwards of Efectyv Digital explained Convergence Analytics to an audience at the eMetrics Summit in San Francisco. To further understand this important and emerging topic, Download the Free Report.

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4 Key Facts From Convergence Analytics Showtime at SES NY

Efectyv — Mon, 15 Apr 2013 01:22:41 +0000

Andrew Edwards | April 8, 2013 On Tuesday, March 26, 2013 we launched “The Dawn of Convergence Analytics“ to a packed house. Thanks to ClickZ, Efectyv, my co-Author Rand Schulman, editor Melanie White, and our research associate Ron Labau, the 40-page report was released during our lively session at the SES New York show at the [...]

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VIDEO: The Drive Towards Convergence Analytics

Efectyv — Tue, 02 Apr 2013 23:29:28 +0000

ClickZ’s Melanie White catches up with Andrew Edwards from Efectyv Digital to discuss the concept of convergence analytics. Edwards gives his thoughts on what is driving convergence analytics. He also discusses some of the key findings from the joint report, Convergence Analytics: Digital Measurement and Transition, that was released at SES New York last week. WATCH

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Convergence Analytics: Digital Measurement in Transition

Efectyv — Wed, 27 Mar 2013 22:23:17 +0000

ClickZ and Efectyv Digital have created industry-first report of Convergence Analytics for digital marketers. Overview: The new paradigm in marketing is “everybody is measuring everything”. The report will show you how this major refocus of digital analytics will affect and challenge you as a practitioner, vendor or investor. You’ll find out how a combination of… [...]

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Efectyv Digital-Google Convergence Analytics Panel SESNY

Efectyv — Wed, 27 Mar 2013 21:14:26 +0000

On Tuesday, March 26, Efectyv Digital’s Andrew Edwards and Rand Schulman launched the industry-first Convergence Analytics report at SESNY 2013. On the panel with Andrew and Rand were Justin Cutroni and Adam Singer of Google Analytics. They discussed Convergence Analytics to an overflow audience of digital marketers, analysts, vendors and anyone interested in learning about [...]

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Convergence Analytics at SES NY on Tuesday, March 26

LuchyEdwards — Fri, 22 Mar 2013 20:46:13 +0000

Join industry leaders Andrew Edwards and Rand Schulman on Tuesday, March 26 at SES NY. Andrew and Rand will be presenting with Google and releasing their report on Convergence Analytics. Google released its product, Universal Analytics Beta, which will surely impact the BI space the way Google Analytics impacted the Analytics space. Don’t miss what [...]

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5 Facts You Need to Know About Convergence Analytics

Andrew Edwards — Mon, 18 Mar 2013 17:58:12 +0000

In 2012 I suggested that digital analytics had changed in such a way as to merit a new name more reflective of the emerging mix of multi-channel analytics in the digital marketing domain. I called it “convergence analytics.” Since that time, convergence analytics has taken on a life of its own. Here are the top [...]

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