In the News


The Dawn of Convergence Analytics

SES New York saw a full-packed session for the Dawn of Convergence Analytics, a panel presented by Andrew Edwards and Rand Schulman, Managing Partners at Efectyv Marketing, and moderated by Adam Singer, Product Marketing Manager at Google Analytics. Read Article >


Video: Andrew Edwards Talks ‘Convergence Analytics’ and the Benefits of Tag Management

Andrew Edwards, co-founder of the Digital Analytics Assocation (DAA) CEO at Technology Leaders, and Managing Partner at Efectyv Marketing joined a panel of web analytics industry pioneers at Digital Velocity to discuss the value of tag management. Read Full Article >


Convergence Analytics: Digital Measurement in Transition

The new paradigm in marketing is “everybody is measuring everything”. This report will show you how this major refocus of digital analytics will affect and challenge you as a practitioner, vendor or investor. Read Article >


VIDEO: The Drive Towards Convergence Analytics

ClickZ’s Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics. Edwards gives his thoughts on what is driving convergence analytics. He also discusses some of the key findings from the joint report, Convergence Analytics: Digital Measurement and Transitionthat was released at SES New York last week. Read Article >


Convergence Analytics Delivers New Paradigm for Holistic Insights Into Customer Behavior

Cloud-based applications give businesses routine access to vast volumes and a variety of data literally at their fingertips. However, greater accessibility to data has, unfortunately, not always yielded greater usability or value. Despite the oceans of data furnished by a flotilla of vendors at their disposal, deciphering return on marketing investment (ROMI) still remains that elusive Holy Grail of measurement for today’s marketers. Read Article >


The Dawn of Convergence Analytics from an SEO’s Perspective

The concepts behind better understanding and determining the outcome of website visitor behaviour is becoming ever increasingly important to marketers and business owners out there looking to promote themselves online. Read Article >


GoodData’s New Analytics Platform and App Marketplace Pull Hidden Meaning from Digital Marketing Big Data

The volume of digital content created this year, including video, images, social media events, and Web-enabled workloads, will rise to 2.7 zettabytes (2.7 billion terabytes), according to IDC. Enterprises looking to process and analyze the rich data contained within this content face an extremely difficult task, but its also the key to making informed business decisions in many cases.
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Convergence Analytics, an integrated way to look at your online marketing

I have been wanting to go to a SES conference on search and social media marketing for some time now, and I am so happy that one is finally coming to New York later this month. SES New York, convergence analyticsAs I looked at the conference agenda, I came across a term I had not heard much about, convergence analytics. Read Article >


45 Ways to Improve Your Digital Strategy in 2013, Part Two

To help marketers discover new opportunities for driving ROI, the Online Marketing Institute identified the top 40 digital strategists, and asked them for their best advice for 2013. These OMI online learning center digital educators were selected because they are.. Read Article >


Google Data Import Tool, Universal Analytics Now Available to B2B Marketers

Google Analytics has recently announced a new Data Import Tool which promises to make it easier for B2B marketers to measure the ever-elusive ROI not just on Analytics, but on various platforms. Google also announced the launch of Universal Analytics, which allows marketers to customize Analytics according to their needs and be able to integrate their own data sets for a more holistic view of their marketing performance. Read Article >


The Human Brain and Convergence Analytics – The Recipe for Success!

What new analytic tools will be launched to aid the ongoing, year on year search for the ultimate analytic tool that will get the right message to the right person at the right time? Social Media Marketing has been around for quite some time now and reports show that approximately 88% of all businesses are now linked to social media sites. Reports also show that many of these businesses, after all these years, are still making the same mistakes, therefore not profiting from the technological marketing strategies and techniques available.
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Convergence Analytics Opens Up 360° View Of Customer Behavior

It’s a fact that cloud-based applications provide marketers with access to large volumes of data. What the cloud often obscures is the fact that this accessibility does not necessarily equate to producing data of utility or value. Quantity does not equal quality.
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Convergence Analytics 3.0

Convergence Analytics 3.0

Written by industry insiders Andrew Edwards and Rand Schulman, Convergence Analytics 3.0 is a Free Guide written for Digital Marketers interested in understanding the most important trends, technologies and practices in analytics today.

About Efectyv Digital

Efectyv Digital is focused on strategy for two distinct markets: digital analytics end-users; and marketing strategy for technology companies.

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