Digital Content Engineering

A key part of our strategic approach is to build continual testing and improvement into your digital content environment. We’ll implement a system that enables you to measure, change content based on metrics, and then re-measure to see where improvements were successful.

Digital Content Engineering

Our Digital Content Engineering Process provides a framework for total web and digital ROI. Properly deployed, it is a complete, repeatable feedback loop targeted at success. It involves business, technical, analysis and creative components that form the basis for a data-driven marketing organization.

The Digital Content Engineering process is based on thousands of engagements over the course of over a decade of experience in digital content measurement. It allows efectyv customers to define steps and evaluate the success of any measurement program no matter its goal.

Convergence Analytics 3.0

Convergence Analytics 3.0

Written by industry insiders Andrew Edwards and Rand Schulman, Convergence Analytics 3.0 is a Free Guide written for Digital Marketers interested in understanding the most important trends, technologies and practices in analytics today.

About Efectyv Digital

Efectyv Digital is focused on strategy for two distinct markets: digital analytics end-users; and marketing strategy for technology companies.

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